Danish startup HelloFlow, cofounded by Ciprian Florescu, acquired by Trulioo

As consumers increasingly interact and transact online, the demand for reliable and robust identity verification services and technology continues to surge. The acquisition accelerates the delivery of an enhanced end-to-end identity platform by combining Trulioo GlobalGateway, the world’s largest data and identity services network for both business and individual verification, with a full suite of orchestration, onboarding workflow and risk management capabilities.

With the digital economy rapidly growing, companies are seeking to optimize their onboarding workflows to make the user experience seamless, while continuing to meet Know Your Customer, Anti-Money Laundering and other regulatory and fraud prevention requirements. Together, Trulioo and HelloFlow will ensure customers can do exactly that through a single unified platform, providing an unrivaled offering in the identity verification industry. The combination of Trulioo eIDV, KYB and DocV capabilities and the orchestration solution from HelloFlow will expand how trust is established and extended online.

• We wrote previously about HelloFlow when they received an investment of 1,6 million dollars. 

“Establishing and securing trust online is a foundational step for all digital activity,” says Steve Munford, Trulioo President and CEO. “Our ability to verify both businesses and individuals globally combined with HelloFlow’s advanced orchestration delivers unmatched capabilities and helps us accelerate an end-to-end identity platform that meets the evolving needs of our customers.”

Copenhagen-based HelloFlow disrupted the traditionally complex and lengthy client onboarding process with their no-code platform that allows organizations to easily build and deploy digital onboarding journeys in minutes. The intuitive drag-and-drop interface removes time-consuming and expensive development costs while giving businesses of all sizes the ability to manage their global customer lifecycles. Trulioo customers will see increased efficiencies as the automated process will provide a vastly simplified onboarding process.

“We set out to build a platform that businesses could leverage for digital onboarding regardless of company size, resources, market or jurisdiction,” says HelloFlow Founder, Mikkel Skarnager. “We’re thrilled to be joining Trulioo and continue the journey of digital innovation and inclusion.

The acquisition comes after another year of explosive growth for Trulioo, continued global expansion of their go-to-market presence and the addition of numerous key executives. Trulioo plans to continue strengthening its global presence in 2022 by doubling the size of its team and continuing to expand its footprint around the world. HelloFlow’s current locations and operations will support the company’s European expansion; positioning Trulioo well for further growth and allowing it to continue providing additional excellent service to its robust client roster in the region.