Fonz Morris, Lead Product Designer & Monetization at Netflix comes to How to Web

This year's How to Web Conference, held on October 2-3, at Face Convention Center Bucharest, will bring together over 3,000 international attendees: founders, investors, engineers, marketers, UX designers, product managers, and many more technology enthusiasts. Fonz’s expertise is at the intersection of growth, UX, and business, with a key perspective for all the event participants.

Fonz Morris is an entrepreneur and self-taught designer based in San Jose who, since 2020, has been the Lead Product Designer at Netflix after leading the design team at Coursera. He was named one of Business Insider’s Most Innovative Designers in 2021, serves on the Adobe Design Awards jury, and has spoken at conferences including AfroTech, UXDX, and Rethink. As an advocate for self-taught designers, he mentors students at General Assembly’s UX Design Bootcamp.

Product design is no longer just a nice-to-have in today's very competitive tech world – it's a critical must. In his main speech, "UX for Business Impact: A Netflix Story,” on the How to Web Conference stage, Fonz will go right to the heart of this idea. He will share very useful information he has learned from being at the cutting edge of design at Netflix, a company well-known for putting the customer first and for its engaging UX that transforms millions of users into happy customers. Attendees from all across the conference spectrum can benefit from his unique perspective, as follows:

• Founders and Investors: Learn how to leverage UX to design products that resonate with users, driving growth and user acquisition.
• Marketers and Growth Experts: Gain insights into how UX can optimise marketing campaigns and fuel user engagement.
• UX/Sales Experts and HR Professionals: Discover how to integrate UX principles into their workflows to create a seamless user experience across the entire customer journey.
• Engineers: Understand the importance of collaboration between design and engineering teams for successful product development.

Fonz Morris is more than just an inspirational speaker. He is a seasoned professional who understands the challenges faced by businesses of all sizes. His keynote won't simply inspire, it will equip attendees with practical strategies and actionable takeaways. He will share real-world examples from his work at Netflix, demonstrating how UX can be used to achieve tangible business goals.

The latest edition of How to Web Conference shows how future products, businesses, and teams are being built, leveraging the best industry practices. World-leading experts in product, engineering, growth, marketing, sales, and more will step on the event stages to showcase their latest findings and empower Eastern European builders with the resources and inspiration they need for their endeavors.

Alongside Fonz, 100+ inspiring minds will enter the spotlight and deliver exciting talks. Speakers from Stripe, Zoom, Seedcamp, up-and-coming startup founders, and global-renowned venture capital investors will transform Bucharest into an epicentre of technology and business for two days, from October 2-3.

How to Web Conference 2024 promises to be a transformative experience, featuring a stellar lineup of speakers, insightful side events, and unparalleled networking opportunities.

How to Web Conference 2024 is organized in partnership with Stripe, Google for Startups, BRD – Groupe Société Générale and Underline Ventures.

Early Bird Tickets are available on the event website for a limited period of time.