Ukrainian pharma marketplace Liki24, over 150.000 customers in Romania

This achievement highlights the company's commitment to provide a wide range of pharmaceutical products at competitive prices through their collaboration with over 100 local pharmacies in Romania.

"The mission of Liki24 is simple, yet challenging - to make a healthier life more accessible and affordable for all. Our growth in Romania signifies that customers value the convenience and affordability we offer", states Anton Avrynskyi, CEO of Liki24. "Our platform allows customers to effortlessly navigate a diverse range of health products, including prescription drugs, at prices that are 30% lower than the average and that results in considerable time and money savings."

Since launching operations on the local market in 2021, Liki24 has shown robust YoY growth in Romania, with a tenfold increase of turnover in 2022, followed by a fivefold rise in the first half of 2023.

The platform has a broad product range with the most requested categories being joint and bone care, cold and flu medicines, children's goods, and skincare products. On average, customers place orders valued between RON 140 and RON 200.

The five most active cities in terms of users and orders are Bucharest, Brașov, Timișoara, Constanța, and Iași. To serve these customers better, Liki24 offers flexible delivery options, including the possibility of opting for same-day delivery for orders in Bucharest. With an average of over 20,000 daily visitors on the platform and the mobile app, Liki24 aims at becoming a key player in the health product market.

Natalia Dina, Romania Country Manager, said, "Romanians' rapid adoption of our platform is encouraging and it reflects the significant need for our services which ensure product availability at fair pricing. Liki24 is more than just a marketplace; it is a solution to the wide price gap for the same medicines and the challenge of product availability between pharmacies. Looking ahead, we aim to reduce our delivery times further and expand our product range by adding new partners, making Liki24 the go-to platform for health products in Romania."

According to a customer survey conducted by the company in 2023, 61% of users choose Liki24 for the convenience of having a one-stop shop for health products. Furthermore, 45% highlight significant cost-saving benefits and 39% value the platform's fast delivery service most.