Monica Zara, How to Web: Top 5 promising Romanian startups

This series is dedicated to Romanian startups. We asked funds, investors and accelerators to recommend 5 promising Romanian startups.

In addition to the event that brings together founders, investors and key players in the ecosystem, How to Web is already a community with a clear mission. To provide access to resources and connections to all those who want to create or contribute to the development of products and services with the help of technology.

They started developing the tech startup community in 2009 through the How to Web conference. Now in its 12th edition, this year's How to Web is taking place under the #KeepBuilding motto.

"Eastern Europe is a hub of talented people in technology, so at How to Web we create the business context where they can meet global experts, investors, successful founders and dedicated teams who want to learn and meet other professionals like them to find the best ideas and solutions for the challenges they have," said Monica Zara, Head of Conference at How to Web.

In addition, How to Web also hosts the Spotlight startup competition, the opportunity where startups that reach the stage can convince the jury of investors to invest in their solution.

This year, Spotlight has a big prize up for grabs, the biggest prize awarded to a startup in Eastern Europe and the second biggest in Europe, representing a significant moment for the regional entrepreneurship scene.

The investment-prize is worth 780,000 EUR for the Spotlight winner.

A startup that has the mix of considerable potential, coupled with fair execution due to market size. FlowX.AI has raised the largest Series A round globally in enterprise software in the past two years.

Find out more from their website. 

What does FlowX.AI do?

Using the FLOWX.AI suite, banks, insurance companies and enterprise companies can launch omnichannel digital experiences in just weeks that unify and reuse existing systems, then build and launch new functionality in just days.

The platform helps financial institutions create unified, omnichannel experiences for both customers and employees without having to change their existing systems and infrastructure - and then enable a quick and hassle-free reinvention and modernization of legacy systems, instead of the typical approach of replacing systems, with a high risk of affecting the operation of the business.

They raised $11 million from Atomico, which validates their global vision and their high potential to scale the business. Which is all the more impressive when we consider that Digitail is targeting a niche market.

Find out more from their website. 

What does Digitail do?

With the help of Digitail, clinics can better schedule, manage personnel documents or financial documents. In addition, a digital registry can be created for any animal, so when the vet changes, the patient file is easily moved. Owners can also communicate more easily and digitally with vets.

Digitail works with 750 veterinary clinics worldwide caring for 1.4 million pets.

Data-driven decisions are part of a future of certainty, and Veridion can become the single source of truth for business leaders that could save them hours of research.

They already have reliable data on 80 million businesses worldwide, and with the latest investments and a talented team, it is almost clear that they will become the most relevant database. The only thing that remains to be seen is when.

Find out more from their website. 

What does Veridion do?

Veridion uses machine learning to create databases about companies in all industries. The startup uses artificial intelligence (AI) technology to analyze billions of web pages per week in order to build and maintain a truly accurate, global scale database of company data.

The databases thus obtained can then be used by companies for finding suppliers, automating underwriting processes, risk modeling, market research.

The pandemic has accelerated online shopping, giving those who shop from home real convenience. And Videowise is the kind of solution that simplifies this process. This is a video platform designed for Shopify ecommerce brands to engage consumers with interactive video shopping experiences.

Find out more from their website. 

What does Videowise do?

Videowise is a dedicated ecommerce video marketing platform that helps brands and retailers create interactive online shopping video experiences to increase engagement and conversion rate.

Unlike traditional video applications, Videowise offers a commerce-centric video infrastructure that protects page speed, saves time for merchants with automation, and delivers complex data with advanced video analytics.

Using Videowise's swipe-up video playlists, brands and retailers can engage shoppers in interactive product knowledge experiences and better communicate the value of their offerings, which inevitably leads to increased sales.

Niche industry + technology + experienced team = path to success. The founder is one of the first employees of UiPath and has witnessed the challenges of building a unicorn. Such experience also comes with a know-how of success.

Added to that is the purpose of Goodlegal, which is a tool designed to save time and money, in an era where time efficiency is key.

Find out more from their website. 

What does Googlegal do?

Goodlegal is a platform that facilitates legal compliance for companies, aiming to simplify legal by providing individuals and companies with a legal infrastructure platform through which they can collaborate with their contractual partners.

The platform offers various functionalities, from document generation, including their assembly by drag-and-drop, to standard legal documents, legal text editor and analysis, electronic signature, automation functionalities and integrations, through which any company can achieve a sound legal compliance and operational legal framework in the shortest possible time.