Vlad Andriescu
Creatopy is an AI-driven creative automation platform that helps businesses and agencies to easily create, personalize, scale, and serve effective ads It streamlines the ad production and delivery process, helping designers and marketers to maximize efficiency and achieve impactful results in their advertising campaigns.
The company (US-based company with R&D in Romania) was founded in 2021, by Romanian serial entrepreneur Gabriel Ciordas and a team of experienced professionals, and has more than 5,000 brands and agencies among its customers, including Salesforce, Autodesk, Zeiss, Yellow Pages, and many more.
Advertising has been under significant changes driven by advancements in technology and shifts in consumer behavior (new digital channels, higher expectations related to personalization and targeting, challenges regarding privacy and brand consistency, etc.).
As a consequence, the demand for content has increased exponentially and companies need to produce a higher number of personalized creatives, in multichannel formats, while maintaining brand guidelines and quality. Many businesses lack the required resources (time, budget, and know-how) to manage all these creative challenges, and end up missing on sales opportunities due to the inability to create, at scale, effective and personalized ads.
“We’re closing the creative gap by helping brands and agencies create, customize, and scale their ads and visual content production. AI comes to enhance our solution, making the creative workflow simpler and faster, and increasing users’ capabilities to manage their creatives across all formats, channels, and markets.”, says Dan Oros, CEO Creatopy.
Creatopy offers an end-to-end creative workflow experience, tailored to the needs of businesses through collaboration and brand control. The core features include the ability to design high-quality ads, to personalize and customize for effectiveness, and to serve & optimize them on digital channels.
The investment will be used to reach more customers and bring new AI capabilities to the product, in areas like copywriting, image editing, and workflows.
“Designers and marketers often spend too many hours on rather frustrating work, preparing visuals to be used at scale. Creatopy’s customer love was very convincing - hours saved every week, better work-life balance, and ability to meet the needs of the organisation or a client with given resources.”, said Eva Arh (Managing Partner 3VC)
“The Creatopy team has built an extremely impressive design automation and collaboration platform that meets the needs of designers and marketers in large brands and agencies alike. I’m thrilled to work with Dan on their mission to build a large, category-defining company that uses the power of AI to revolutionize the creative process at scale.”, said Christoph Janz (Managing Partner Point Nine)
The global market for creative advertising services and tools is $140+ billion, annually, and is expected to grow faster than the market has historically. 74% of CMOs think creative teams are spending too much time on automatable menial tasks like asset adaptation, and “automation of marketing tasks'' is seen as one of the most important elements to their business (data: Google’s Open Creative Project).
