The last batch of Very Early Bird tickets can be purchased on

Bruce McCarthy is an author, speaker and expert in product development, team prioritization, efficiency, and leadership. He is the Founder of Product Culture, an organization that helps both startups and multi-billion companies to improve their product development through organizational design, culture transformation, and coaching.

His famous book, “Product Roadmaps Relaunched”, is global reference material for digital innovation, and his revolutionary methodologies are constantly improving product development.

“How to Web is the perfect opportunity to disconnect from the grind of everything we have to get done, plug into a more strategic mindset, and power up your thinking. In my talk, for example, I’ll challenge people to think about roadmaps and OKRs differently — not as lists of things to do, but as a way to drive and capture alignment among stakeholders. The best plan is one people believe in." says Bruce.

Along with Bruce, the How to Web stage will bring together other international experts in the product industry, such as Matt Lerner - Founder of Core Strengths Startup, Mick Halsband - Lunar Ventures Founder, Andrew Michael - Host, George Lemnaru - Green Horse Games CEO, Erin Staples - Senior Community Advocate at Orbit, Sultan Seitbekov - Lead Product Manager at Miro, Lucia Collara - Lead Venture Builder at Innoleaps, Christoph Auer-Welsbach - Kaizo Co-Founder, Alexandra Lung - Chief Product Officer at Uptime, Mike Korba - CCO & Co-Founder at or Bogdan Ripa - VP of Product Management at UiPath.

The How to Web 2022 conference gathers a complete experience for innovators in Eastern Europe, with dedicated networking and business sessions or an intense competition for startups. The latest offline edition has brought together over 1,500 participants, who were able to connect with both local and global expertise, and thus managed to expand their professional perspectives.

The organizers promise an experience at least as comprehensive as the last in-person meeting, that took place at How to Web.

Ticket prices will increase on July 7 and these are the last days when aspiring participants can benefit from the Very Early Bird price. The conference tickets can be purchased on:

The How to Web 2022 experience is created in partnership with Google for Startups, Mastercard Romania, BRD - Groupe Société Générale and Orange Romania, and with the support of Bitdefender, KPMG, Fortech Investment, eMag, Make IT Oradea, Seedblink.

How to Web is the leading startup & innovation conference in Eastern Europe.

Initiated in 2009, How to Web is one of the earliest influential European startup conferences, which has accelerated the adoption of the startup culture and innovation in Eastern Europe & Romania.